Teemu Peltola standing on his drifter and cheering in front of a crowd.
Teemu Peltola standing on his drifter and cheering in front of a crowd.

Black Smoke

How Black Smoke took their business to the next level with Grumblo’s outsourced video services.

Content Management

Video Production

Grumblo G Logo
black Checkered flag

Background

Black Smoke is a professional drifting team and a lifestyle brand for performance diesel car enthusiasts. With all the owners of the company employed outside of the company, they faced a bottle neck in growth due to video production resources. 
How Black Smoke took their business to the next level with Grumblo’s outsourced video services.

Before working with Grumblo, Black Smoke was generating the majority of their revenue by selling merchandise live at drifting events. Their brand was extremely well known within the community, but their capacity to produce organic content did not support business growth.

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0%

0%

Business Growth

Financial report

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0%

0%

Business Growth

Financial report

0%

0%

Business Growth

Financial report

A close-up shot of Lasse from Black Smoke, wearing a work pants with the 'BLÅKLÄDER' logo. He is sitting in a garage, holding an injector in his hand. In the background, both his daily driver and drift car are visible.
black Checkered flag

Problem

To help Black Smoke overcome their content production bottleneck and scale their business, Grumblo provided a fully outsourced video strategy and production service, enabling them to leverage their brand more effectively. Our approach included:

A close-up, angled shot of a complex array of metal pipes and components inside a vehicle's engine bay. The pipes are primarily silver and appear to be part of an aftermarket or custom-built turbo system. An orange component is visible on the right side of the frame. The background shows white painted metal, suggesting the inside of a car's engine compartment. The image highlights the intricate design and fabrication of the engine components.
Lasse and Teemu Peltola form Black Smoke standing next to each other at the garage smiling
Black Smoke Racing diesel drifter going sideways at power park drift track
Black Smoke s203.5 at the garage with the engine visible

Step-by-Step

By shifting from event-based merchandise sales to a scalable digital content and product business, Black Smoke unlocked new revenue streams while strengthening their brand’s online presence.

Strategic Product & Content Planning

We worked closely with Black Smoke to develop a video content strategy that highlighted their new performance diesel tuning parts, driving product visibility and sales.

1

Outsourced YouTube Editing & Publishing

By handling the entire post-production process, we significantly increased their content output, leading to higher AdSense revenue and more in-video partner sponsorships.

2

Launching a Second YouTube Channel

We concepted and created Turbo Diesel Builds, a secondary YouTube channel featuring polished English-language content focused specifically on performance parts sales. This channel quickly outperformed Black Smoke’s original channel, generating even more video views and directly boosting sales.

3

Optimized Content Strategy for Monetization

We helped streamline their video pipeline with consistent publishing schedules and strategic content ideas, ensuring they could maximize sponsorship opportunities and ad revenue.

4

black Checkered flag

Solution

By shifting from event-based merchandise sales to a scalable digital content and product business, Black Smoke unlocked new revenue streams while strengthening their brand’s online presence.

Turbo Diesel Builds - Daily driver thumbnail with Lasse and Teemu on the picture and daily in the background. Big title is stating "+300hp".
black Checkered flag

More Works

black Checkered flag

More Works

Teemu Peltola standing on his drifter and cheering in front of a crowd.
Teemu Peltola standing on his drifter and cheering in front of a crowd.

Black Smoke

How Black Smoke took their business to the next level with Grumblo’s outsourced video services.

Content Management

Video Production

Grumblo G Logo
black Checkered flag

Background

Black Smoke is a professional drifting team and a lifestyle brand for performance diesel car enthusiasts. With all the owners of the company employed outside of the company, they faced a bottle neck in growth due to video production resources. 
How Black Smoke took their business to the next level with Grumblo’s outsourced video services.

Before working with Grumblo, Black Smoke was generating the majority of their revenue by selling merchandise live at drifting events. Their brand was extremely well known within the community, but their capacity to produce organic content did not support business growth.

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0%

0%

Business Growth

Financial report

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0%

0%

Business Growth

Financial report

A close-up shot of Lasse from Black Smoke, wearing a work pants with the 'BLÅKLÄDER' logo. He is sitting in a garage, holding an injector in his hand. In the background, both his daily driver and drift car are visible.
black Checkered flag

Problem

To help Black Smoke overcome their content production bottleneck and scale their business, Grumblo provided a fully outsourced video strategy and production service, enabling them to leverage their brand more effectively. Our approach included:

A close-up, angled shot of a complex array of metal pipes and components inside a vehicle's engine bay. The pipes are primarily silver and appear to be part of an aftermarket or custom-built turbo system. An orange component is visible on the right side of the frame. The background shows white painted metal, suggesting the inside of a car's engine compartment. The image highlights the intricate design and fabrication of the engine components.
Lasse and Teemu Peltola form Black Smoke standing next to each other at the garage smiling
Black Smoke Racing diesel drifter going sideways at power park drift track
Black Smoke s203.5 at the garage with the engine visible

Step-by-Step

By shifting from event-based merchandise sales to a scalable digital content and product business, Black Smoke unlocked new revenue streams while strengthening their brand’s online presence.

Strategic Product & Content Planning

We worked closely with Black Smoke to develop a video content strategy that highlighted their new performance diesel tuning parts, driving product visibility and sales.

1

Outsourced YouTube Editing & Publishing

By handling the entire post-production process, we significantly increased their content output, leading to higher AdSense revenue and more in-video partner sponsorships.

2

Launching a Second YouTube Channel

We concepted and created Turbo Diesel Builds, a secondary YouTube channel featuring polished English-language content focused specifically on performance parts sales. This channel quickly outperformed Black Smoke’s original channel, generating even more video views and directly boosting sales.

3

Optimized Content Strategy for Monetization

We helped streamline their video pipeline with consistent publishing schedules and strategic content ideas, ensuring they could maximize sponsorship opportunities and ad revenue.

4

black Checkered flag

Solution

By shifting from event-based merchandise sales to a scalable digital content and product business, Black Smoke unlocked new revenue streams while strengthening their brand’s online presence.

Turbo Diesel Builds - Daily driver thumbnail with Lasse and Teemu on the picture and daily in the background. Big title is stating "+300hp".
black Checkered flag

More Works

Teemu Peltola standing on his drifter and cheering in front of a crowd.
Teemu Peltola standing on his drifter and cheering in front of a crowd.

Black Smoke

How Black Smoke took their business to the next level with Grumblo’s outsourced video services.

Content Management

Video Production

Grumblo G Logo
black Checkered flag

Background

Black Smoke is a professional drifting team and a lifestyle brand for performance diesel car enthusiasts. With all the owners of the company employed outside of the company, they faced a bottle neck in growth due to video production resources. 
How Black Smoke took their business to the next level with Grumblo’s outsourced video services.

Before working with Grumblo, Black Smoke was generating the majority of their revenue by selling merchandise live at drifting events. Their brand was extremely well known within the community, but their capacity to produce organic content did not support business growth.

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0%

0%

Business Growth

Financial report

0K

0K

Total Subscribers

Black Smoke Ltd & Turbo Diesel Builds

0+

0+

Projects Done

Ads, Tiktok, and YouTube

0%

0%

Business Growth

Financial report

A close-up shot of Lasse from Black Smoke, wearing a work pants with the 'BLÅKLÄDER' logo. He is sitting in a garage, holding an injector in his hand. In the background, both his daily driver and drift car are visible.
black Checkered flag

Problem

To help Black Smoke overcome their content production bottleneck and scale their business, Grumblo provided a fully outsourced video strategy and production service, enabling them to leverage their brand more effectively. Our approach included:

A close-up, angled shot of a complex array of metal pipes and components inside a vehicle's engine bay. The pipes are primarily silver and appear to be part of an aftermarket or custom-built turbo system. An orange component is visible on the right side of the frame. The background shows white painted metal, suggesting the inside of a car's engine compartment. The image highlights the intricate design and fabrication of the engine components.
Lasse and Teemu Peltola form Black Smoke standing next to each other at the garage smiling
Black Smoke Racing diesel drifter going sideways at power park drift track
Black Smoke s203.5 at the garage with the engine visible

Step-by-Step

By shifting from event-based merchandise sales to a scalable digital content and product business, Black Smoke unlocked new revenue streams while strengthening their brand’s online presence.

Strategic Product & Content Planning

We worked closely with Black Smoke to develop a video content strategy that highlighted their new performance diesel tuning parts, driving product visibility and sales.

1

Outsourced YouTube Editing & Publishing

By handling the entire post-production process, we significantly increased their content output, leading to higher AdSense revenue and more in-video partner sponsorships.

2

Launching a Second YouTube Channel

We concepted and created Turbo Diesel Builds, a secondary YouTube channel featuring polished English-language content focused specifically on performance parts sales. This channel quickly outperformed Black Smoke’s original channel, generating even more video views and directly boosting sales.

3

Optimized Content Strategy for Monetization

We helped streamline their video pipeline with consistent publishing schedules and strategic content ideas, ensuring they could maximize sponsorship opportunities and ad revenue.

4

black Checkered flag

Solution

By shifting from event-based merchandise sales to a scalable digital content and product business, Black Smoke unlocked new revenue streams while strengthening their brand’s online presence.

Turbo Diesel Builds - Daily driver thumbnail with Lasse and Teemu on the picture and daily in the background. Big title is stating "+300hp".
black Checkered flag

More Works