Simucube
How Grumblo helped Simucube gain credibility among real-world racing drivers.
Influencer Marketing
Video Production
Background
Simucube is a leading manufacturer of high-end sim racing controllers such as force feedback wheelbases and active pedals. They have been a household name among sim racing enthusiasts, but wanted a stronger presence with real racing drivers who want to use simulators as a realistic training environment.
How Simucube Expanded Beyond Gamers to Real-World Racers
Before working with Grumblo, Simucube was well informed about the gamer segment of consumers, but lacked understanding about the different niches of real-world racing.
Step-by-Step
Workflow driven by data.
Data-Driven Market Research
Analyzed 28 different motorsport segments (racing disciplines & geographic regions) based on digital reach, purchasing power, and market size.
1
Scoring & Prioritization
Developed a custom scoring framework to rank segments based on market accessibility and commercial potential.
2
Unique Data Bank & Insights
Created a globally unique knowledge base documenting the intersection of the simulator business and real-world motorsports.
3
Go-to-Market Sequencing
Derived a step-by-step market entry strategy based on research insights, ensuring an efficient and targeted approach.
4
Targeted Marketing Strategy
Developed 24-month marketing roadmaps for the top three most promising motorsport segments to maximize Simucube’s impact.
5
Influencer Marketing Execution
Recruited key influencers in UK, Ireland, and the USA, producing both long-form organic content and short-form paid advertising videos tailored to each market.
6
Consistent Brand Identity
Provided video editing services to maintain a cohesive brand look across all influencer content and marketing materials.
7
Solution
The produced ads and organic videos helped Simucube become recognized for their advanced products from drifting to Indycar, gained them top-level brand ambassadors in a highly cost-effective manner, and provided the marketing strategy that helps them go into any segment of motor racing anywhere in the world with a realistic understanding of the market potential.
Driving Results in the Automotive industry
We specialize in helping automotive businesses connect with their target audience and boost sales.
Your pit crew for digital success in the automotive world.
Turnkey Digital Solutions for the Car Enthusiast Sector: From brand strategy to video production and digital marketing, we provide comprehensive services tailored to your needs.
Your pit crew for digital success in the automotive world.
Turnkey Digital Solutions for the Car Enthusiast Sector: From brand strategy to video production and digital marketing, we provide comprehensive services tailored to your needs.
Not Your Generic Agency
We don't just market to car enthusiasts; we are car enthusiasts. While generic agencies chase fleeting trends and quantity, we build long-term partnerships fueled by in-depth automotive knowledge and a genuine passion for the industry. We understand the nuances of the performance market because we live it.
Not Your Generic Agency
We don't just market to car enthusiasts; we are car enthusiasts. While generic agencies chase fleeting trends and quantity, we build long-term partnerships fueled by in-depth automotive knowledge and a genuine passion for the industry. We understand the nuances of the performance market because we live it.
More Works
Simucube
How Grumblo helped Simucube gain credibility among real-world racing drivers.
Influencer Marketing
Video Production
Background
Simucube is a leading manufacturer of high-end sim racing controllers such as force feedback wheelbases and active pedals. They have been a household name among sim racing enthusiasts, but wanted a stronger presence with real racing drivers who want to use simulators as a realistic training environment.
How Simucube Expanded Beyond Gamers to Real-World Racers
Before working with Grumblo, Simucube was well informed about the gamer segment of consumers, but lacked understanding about the different niches of real-world racing.
Step-by-Step
Workflow driven by data.
Data-Driven Market Research
Analyzed 28 different motorsport segments (racing disciplines & geographic regions) based on digital reach, purchasing power, and market size.
1
Scoring & Prioritization
Developed a custom scoring framework to rank segments based on market accessibility and commercial potential.
2
Unique Data Bank & Insights
Created a globally unique knowledge base documenting the intersection of the simulator business and real-world motorsports.
3
Go-to-Market Sequencing
Derived a step-by-step market entry strategy based on research insights, ensuring an efficient and targeted approach.
4
Targeted Marketing Strategy
Developed 24-month marketing roadmaps for the top three most promising motorsport segments to maximize Simucube’s impact.
5
Influencer Marketing Execution
Recruited key influencers in UK, Ireland, and the USA, producing both long-form organic content and short-form paid advertising videos tailored to each market.
6
Consistent Brand Identity
Provided video editing services to maintain a cohesive brand look across all influencer content and marketing materials.
7
Solution
The produced ads and organic videos helped Simucube become recognized for their advanced products from drifting to Indycar, gained them top-level brand ambassadors in a highly cost-effective manner, and provided the marketing strategy that helps them go into any segment of motor racing anywhere in the world with a realistic understanding of the market potential.
Driving Results in the Automotive industry
We specialize in helping automotive businesses connect with their target audience and boost sales.
Your pit crew for digital success in the automotive world.
Turnkey Digital Solutions for the Car Enthusiast Sector: From brand strategy to video production and digital marketing, we provide comprehensive services tailored to your needs.
Not Your Generic Agency
We don't just market to car enthusiasts; we are car enthusiasts. While generic agencies chase fleeting trends and quantity, we build long-term partnerships fueled by in-depth automotive knowledge and a genuine passion for the industry. We understand the nuances of the performance market because we live it.
More Works
Simucube
How Grumblo helped Simucube gain credibility among real-world racing drivers.
Influencer Marketing
Video Production
Background
Simucube is a leading manufacturer of high-end sim racing controllers such as force feedback wheelbases and active pedals. They have been a household name among sim racing enthusiasts, but wanted a stronger presence with real racing drivers who want to use simulators as a realistic training environment.
How Simucube Expanded Beyond Gamers to Real-World Racers
Before working with Grumblo, Simucube was well informed about the gamer segment of consumers, but lacked understanding about the different niches of real-world racing.
Step-by-Step
Workflow driven by data.
Data-Driven Market Research
Analyzed 28 different motorsport segments (racing disciplines & geographic regions) based on digital reach, purchasing power, and market size.
1
Scoring & Prioritization
Developed a custom scoring framework to rank segments based on market accessibility and commercial potential.
2
Unique Data Bank & Insights
Created a globally unique knowledge base documenting the intersection of the simulator business and real-world motorsports.
3
Go-to-Market Sequencing
Derived a step-by-step market entry strategy based on research insights, ensuring an efficient and targeted approach.
4
Targeted Marketing Strategy
Developed 24-month marketing roadmaps for the top three most promising motorsport segments to maximize Simucube’s impact.
5
Influencer Marketing Execution
Recruited key influencers in UK, Ireland, and the USA, producing both long-form organic content and short-form paid advertising videos tailored to each market.
6
Consistent Brand Identity
Provided video editing services to maintain a cohesive brand look across all influencer content and marketing materials.
7
Solution
The produced ads and organic videos helped Simucube become recognized for their advanced products from drifting to Indycar, gained them top-level brand ambassadors in a highly cost-effective manner, and provided the marketing strategy that helps them go into any segment of motor racing anywhere in the world with a realistic understanding of the market potential.
Driving Results in the Automotive industry
We specialize in helping automotive businesses connect with their target audience and boost sales.
Your pit crew for digital success in the automotive world.
Turnkey Digital Solutions for the Car Enthusiast Sector: From brand strategy to video production and digital marketing, we provide comprehensive services tailored to your needs.
Not Your Generic Agency
We don't just market to car enthusiasts; we are car enthusiasts. While generic agencies chase fleeting trends and quantity, we build long-term partnerships fueled by in-depth automotive knowledge and a genuine passion for the industry. We understand the nuances of the performance market because we live it.
More Works